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Preparing for an Online Auction

How do I make sure I am prepared for Online Bidding? What are my next steps for running a virtual event or an online auction? We answer these questions with a handy little checklist below. Read on for details.

First, determine your event type and how you will register bidders:

Online Bidding where guests require an admission to bid:
This event type assumes you want to have a specific list of people who are able to bid or make donations. You can add these virtual “admissions” yourself or they can be purchased on your Project Website.

Online Bidding where anyone can bid on packages:
This event type assumes you are allowing anyone to bid or make donations. This involves sending out a public URL that anyone can sign up through. This requires a credit card, a valid email address, and a mobile number.

Second, prepare your Online Bidding site:

Third, message your Supporters:

You need to also message your Supporters about your event. There are 2 different methods of doing this.

  • If using Self-Registration (most or all guests will purchase an admission) then the email is automatically sent at the time you designate in your Online Bidding Settings.
  • If doing Public Access (anyone can bid or make a donation) then you will want to send out our Online Bidding: Public Invitation email from Letters & Emails.

Fourth, host your event:

As you host your event, you will want to be aware of communication with your Supporters, as well as some additional administrative tasks.

  • Text your Bidders - Texting your bidders can remind them of when a new section opens or closes, or as a call to action to make a donation. Be mindful of over-texting.
  • Email your Bidders - Similar to texting, emailing your bidders is a good way to communicate open or close times for your auction. For longer auctions, it can be used to highlight new items being added. Be mindful of the possible delay when sending an email.
  • Remove Bids - If a bidder makes a mistake while bidding, you can remove their bid. This will cause the next highest bidder to become in the lead.
  • Extend your Online Auction - For whatever reason, you may feel the need to extend your auction a bit longer. This should be done at least 15 minutes before the section closes.

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